Is Big Data a Game changer for Retail?
Retailers need to experimen with various ways to respond to new shopper expectations, bridge digital and physical shopping experiences and try transform the retail experience, handle back-office processes better and a lot more.
Among the key drivers of digital transformation in retail are:
- The evolving expectations from the customer
- The dissapearance of the borders between digital and physical already existing in the mind of the consumer
- Challenges regarding thesupply chain are crucial and all too often far from digitized enough. Speed, time and a transparent view are key.
- Shoppers are eager to have a personalized experience, which is pretty hard to achieve as it depends on the context and can range from the need to find and buy things fast to the exact opposite: have a relaxed and immersive shopping experience with digital technologies available all over the place and used for anything from smart displays to even music and ambiance.
How FTS Data Sense can help your organization:
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